SAP Knowledge Base Article - Public

2875521 - CRM - Understand Email Campaign Details - Recruiting Marketing

Symptom

This article provides a quick understanding on the Email Campaign Details page results.

Email Campaign Details.png

Image/data in this KBA is from SAP internal systems, sample data, or demo systems. Any resemblance to real data is purely coincidental.

Environment

SAP SuccessFactors Recruiting Marketing  - All versions

  • Candidate Relationship Management

Resolution

Views: The number of recipients who viewed the email.
*NOTE: if the user's email application (such as Outlook) or browser is blocking or not automatically downloading all images (default configuration for external mails for many company's outlooks), the view will not be recorded. View tracking is done via a tracking image so if the image is blocked, the view will not be recorded.

Clicks: The number of recipients who clicked on the links that may have been provided in the email. This will not be counted for emails with no links in it.
*NOTE: Only URLs with the site's base RMK domain will be tracked (e.g. jobs.sap.com).  Other non-RMK URLs added (e.g. www.sap.com) to an email will not be tracked.

Unsubscribes: The number of recipients who unsubscribed from marketing emails. These candidates now have their opt-in setting set to false.

Undeliverable: The number of emails not sent because of invalid email addresses or other technical problems.

Not sent: The number of emails not sent for any other reason. The most common scenario is when candidates have either not provided a response or declined the opt-in of receiving email campaign notifications from your company (e.g.: Unsubscribers).

Keywords

Views , clicks , unsubscribes , undeliverable , not sent, tracking, statistics , KBA , LOD-SF-RCM , Recruiting Management , LOD-SF-RCM-CRM , Candidate Relationship Management , How To

Product

SAP SuccessFactors Recruiting all versions