SAP Knowledge Base Article - Public

2673691 - About CRM Email Campaigns - Recruiting Management

Symptom

With the Candidate Relationship Management Email Campaign feature, users can create email campaigns. This is one of the enhancements for Q3 2018.

Environment

  • SuccessFactors Recruiting Management (RCM)
  • SuccessFactors Recruiting Marketing (RMK)

Resolution

In order to create an email campaign the user can user the following steps:

  1. Navigate to Recruiting;
  2. Click on Marketing;
  3. The user will be able to see all email campaigns created so far. To create a new one the user can click on the button New Email Campaign;
  4. Enter or select values for the email campaign fields, as desired. After complete press the button Review Email.

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The email campaign editor allows the user to insert to the body text predefined tokens via the option Recipient Field presented below.

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The user can opt-in to include all or some of the available recipients.

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The following table summarizes the fields of a email campaign creation:

Field

Description

Email Campaign Name

Email campaign name.

Campaign Description

Description to help the user remember the campaign.

Locale

Select the Locale for this campaign.

Brand

Brand name created in Career Site Builder under Tools > Brand Management.

Email Campaign Code

Automatically generated from the Campaign Name field to be used as part of the URL. This text can be overwritten.

From Display Name

Normally used to specify the company’s name.

Reply-To Display Name

Reply-To name on the email.

Reply-To Email Address

Reply-To email address.

To

To add recipients to the campaign, go to the Candidates tab and add candidates from search results to the campaign. It's also possible to add Talent Pools as the recipients for Email Campaigns.

Email Subject Line

Corresponds to the Email subject.

Email Layout

Select the HTML Email Layout template created in Career Site Builder (CSB).

Content Template

Select Email Content Template to pre-populate the text in an Email Campaign.

Content (Email Body)

Text content of email with token support for first name, last name, email and marketing consent URL.

See Also

Setting Up and Using Candidate Relationship Management

Keywords

Email Campaign, New Email Campaign, Candidate Relationship Management, CRM, Recruiting Management, RCM , KBA , LOD-SF-RCM-CRM , Candidate Relationship Management , How To

Product

SAP SuccessFactors Recruiting all versions