2542136 - IP Address Tracking - Known Limitations and Behaviors - Recruiting Marketing

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2542136 - IP Address Tracking - Known Limitations and Behaviors - Recruiting Marketing



The Recruiting Marketing platform (RMK) is designed to help clients optimize their job marketing spend by tracking and reporting on activity from their job seekers. One attribute of tracking uses a standard internet practice of capturing the IP address of the site visitor. The IP Address is used in RMK to determine the publicly available information associated with the IP address and therefore may include Country, Region/State, City, Host Name, and Lat/Long coordinates for the address.

Recent legislation has determined IP Address could be considered Personal Identifiable Information (PII) because of the ability to cross reference the publicly available information associated with the IP address with other information to determine the identity of an individual. RMK associates the IP address with Visitors to determine the country and US State of the visitor and associates the additional information mentioned above with the Talent Community Members when available.

This article explains the use of IP Address within the Recruiting Marketing Platform and the available option to prevent capturing IP Address and how it will impact the use of the system.


Companies with operations or with jobs in countries that consider IP Address Personal Identifiable Information (PII).


  • Internet Protocol (IP) Address - Numeric value assigned to a computer that is used to establish communication between devices.
  • Personal Identifiable Information (PII) - Any piece of information that can be used to identify an individual.


SuccessFactors Recruiting Marketing (RMK) - All versions



Reporting Impact: Recruiting Dashboard

Turning off the tracking of IP Address will impact the reporting and data available in the Recruiting Dashboard.

The following reports rely entirely on the geographic data from IP address and will not produce an output:

  • Visitors : Map
  • Members : Map
  • Applicants : Map

The following reports have a filter for Country and/or State and rely on the geographic location of the IP Address. They will not be usable if the user selects filter criteria for Country and/or Sate. The reports can still be run by the user without the selection from the Country and/or State filter.

  • Visitors Tab: Search, Overview, By Date and Time, Segments, Mobile Overview
  • Members Tab: Search, Overview (New), Overview
  • Applicants Tab: Search, Overview, Applicants by Job, Unique Applicants Overview, Applicants by Job Overview
  • Reports Tab: Source Report

Reporting Impact: Advanced Analytics

Turning off the tracking of IP Address will impact the reporting and data available in Advanced Analytics.

Advanced Analytics has a number of reports that allow data to be filtered by the "IP Country" dimension. This filter relies on the geographic location of the IP Address. If IP Address is not being captured, these reports will still function however selecting the IP Country filter will render the report blank since there will be no location data to populate it. Disabling the IP Country filter from the reports is currently not possible at this time.

Using the URL Builder Shortener

Turning off the tracking of IP address on the RMK site does not alter third part services or software used in the RMK product. Users of the Recruiting Dashboard "URL Builder" and Marketing Central "Source Tracker" should be aware that the use of the URL shortening feature uses external services from bit.ly and Google. Those services will track IP address during the redirect. For further information, please review the Terms of Service and/or Privacy Policy's at bit.ly and Google.

bit.ly - https://bitly.com/pages/privacy

Google - https://www.google.com/policies/privacy


Turn on/off the tracking IP Address for the RMK applications:

  • This is a control managed in Command Center.
  • The default configuration for new site builds is to NOT track IP Address.

If you would like to turn on/off the Tracking IP Address functionality, please reach out to your Implementation Partner or create an incident on the Support Launchpad for the RMK Support team.

See Also

2542150 - IP Address Tracking - Capturing and Storing IP Address – Recruiting Marketing

2542378 - IP Address Tracking - Site Design Considerations – Recruiting Marketing

2546836 - IP Address Tracking - Removing Historical Data - Recruiting Marketing

2583501 - IP Address Tracking - FAQs - Recruiting Marketing

2397826 - RMK Dashboard not capturing IP addresses


  • IP Address tracking
  • Known Limitations and Behaviors
  • Disabling / enabling
  • RMK Data Protection Compliance
, KBA , LOD-SF-RMK , Recruiting Marketing , How To


SAP SuccessFactors Recruiting all versions