SAP Knowledge Base Article - Public

2490035 - How marketing e-mail functionality works to avoid Spam/Junk e-mail

Symptom

If you have questions on

  1. How SAP ensure to keep your domain and IP clean to prevent any blacklisting?
  2. How marketing email functionality works to avoid spam/Junk email?
  3. How email must pass through the spam/Junk filters of MS Outlook, yahoo, Gmail, Hotmail etc.?

Resolution

  1. Our external service providers, in particular Optivo for mass-email, is providing reputation management which includes black list handling, as well as worming up sending IP addresses, etc.
  2. We are utilizing an external Service Provider called “Optivo” for the purpose of processing mass-email shipping. Optivo is member of CSA(Certified Senders Alliance) which supports a sort of trust bonus between members, in terms of -doesn’t send SPAM-. Furthermore Optivo is maintaining SAP C4C tenant related MX-, SPF-RRs, as well as signing every email which is traversing its environment with DKIM, for email sender reputation purposes. All these conditions together are supporting typically better scoring against SPAM.
  3. There is no reporting available which can telling about what target email providers did with emails w/ has been received (w/ exception of common bouncing for 4xx/5xx reasons).

Keywords

KBA , LOD-CRM , Cloud for Customer , How To

Product

SAP Cloud for Customer 1211 ; SAP Cloud for Customer 1302 ; SAP Cloud for Customer 1305 ; SAP Cloud for Customer 1308 ; SAP Cloud for Customer 1311 ; SAP Cloud for Customer 1402 ; SAP Cloud for Customer 1405 ; SAP Cloud for Customer 1408 ; SAP Cloud for Customer 1411 ; SAP Cloud for Customer 1502 ; SAP Cloud for Customer 1505 ; SAP Cloud for Customer 1508 ; SAP Cloud for Customer 1511 ; SAP Cloud for Customer 1602 ; SAP Cloud for Sales 3.0 ; SAP HYBRIS C4C ADDINS 1705 ; SAP Hybris Cloud for Customer 1605 ; SAP Hybris Cloud for Customer 1608 ; SAP Hybris Cloud for Customer 1611 ; SAP Hybris Cloud for Customer 1702 ; SAP Hybris Cloud for Customer 1708 ; SAP Hybris Cloud for Customer 1711 ; SAP LE APPL.PLATFORM 1708 ; SAP Sales OnDemand 1.0 ; SAP Sales OnDemand 2.0 ; SAP Sales OnDemand 4.0