SAP Knowledge Base Article - Public

2349403 - Campaign Management - Media Services - Recruiting Marketing


This article explains what Campaign Management is, as an option available in the Recruiting Marketing Media Services.


SuccessFactors Recruiting Marketing (RMK) - All versions


Recruiting Marketing Media Services is an opt-in service that allows customers to leverage a dedicated team of recruiting analysts and strategists to assist the customers in managing and optimizing the online recruiting spend. The team is able to support customers at two levels: Campaign Management for short term hard-to-fill needs, or Agency of Record for annual and ongoing planning, management, reporting/analysis and execution of the customer's recruiting strategy.


Campaign Management 

SuccessFactors helps manage media campaigns throughout the year targeting hard-to-fill or high demand talent needs. This engagement can be part of AOR (Agency of Record), or can be purchased separately.

Example: Media campaign targets hard to fill retail positions (SnagAJob, All Retail Jobs, CareerBuilder, etc.).


Our Media team has multiple case studies across multiple industries, and they also host periodic webinars around our strategic solutions and vendor partnerships. For an introduction to our Recruiting Marketing Media team, please connect with your Customer Engagement Executive (CEE) and they will direct you to the appropriate contacts.


See Also

2324133 - Media Services and Job Distribution - Recruiting Marketing


  • RMK Media Services
  • Campaign management
  • Contract management
  • Vendor management
  • Media planning & buying
, KBA , LOD-SF-RMK , Recruiting Marketing , How To


SAP SuccessFactors Recruiting all versions