SuccessFactors Recruiting Marketing
Q. The numbers in Analytics do not match what is in my ATS reports
A. There are several potential reasons for this. If the date field you are using in your ATS report is different than the one you provide in your extract, the numbers will likely not align.
Analytics typically only contains external activity. If your ATS report is including internal activity, that would also cause the data to not align.
Most of the reporting in Analytics only displays data where we had a match back to the talent community. To see all of your ATS data, you need to use the Browse report and select “Display all ATS data” in the options.
Q. How can I have more Apply Completes than Apply Starts?
A. When a candidate starts the apply process, we record one apply start record. If that candidate applies to multiple positions while in the ATS during that apply session, they could have multiple apply complete records.
Q. When I look at my data by a certain filter, there are a lot of Visits and Subscribes listed as Undefined.
A. If you filter your data using a field related to a job/requisition, you will likely see a large number of visits and subscribes in the Undefined bucket. The reason is job data points are associated to a specific job id/requisition id. Often times a visit lands on a page not tied to a specific job, such as a strategy page. Because we do not know what job id/requisition id to associate with that visit, it is associated to no job id/requisition id. This typically happens at the visit and subscribe steps. Once a candidate starts the apply process, they are almost always associated with a specific job id/requisition id.
Q. What is the difference between current referrer source and original referrer source?
A. Current referrer source is the source that drove the candidate to the specific job. A candidate can have multiple current referrer sources, depending on how many applies they have and if they used different sources for those applies. Original referrer source is the source that drove the candidate to join the talent community. Candidates only have one original referrer source.
Q. Why is the Apply Conversion % on Browse different than the What does my applicant conversion look like report in Ask?
A. Apply Conversion % on Browse is simply taking the Apply Completes and dividing it by Apply Starts. This number can be skewed by candidates applying to multiple positions during one apply start session.
The most accurate applicant conversion numbers are in the What does my applicant conversion look like report in Ask. This report takes all apply start records and looks for the corresponding apply complete record. It does not factor in additional apply complete records that do not have an apply start record.
Note: 2234847 - About Recruiting Marketing Advanced Analytics
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