SAP Knowledge Base Article - Public

3095485 - Integrate SAP Marketing Cloud with Google Analytics 4

Symptom

You are looking for guidelines and instructions to integrate SAP Marketing Cloud with Google Analytics 4 but don't find any answers on the online documentation.

Environment

SAP Marketing Cloud

Cause

This is a system limitation.

Currently it is not possible to integrate SAP Marketing Cloud with Google Analytics 4.

Resolution

The current available integration is with Google Universal Analytics. You can find more details and instructions for this integration at the SAP Help links below:


SAP Help - Integration with Google Analytics

SAP Help - Integrating SAP Marketing Cloud with Google Analytics via SAP Cloud Integration

SAP API Business Hub - Google Analytics Integration with SAP Marketing Cloud/SAP Marketing

Keywords

GA4 integration, universal analytics , KBA , CEC-MKT-INT-GA , Google Analytics Integration , Problem

Product

SAP S/4HANA Cloud 2108