Is it possible report on specific pages within Recruiting Marketing?
- SAP SuccessFactors Recruiting Marketing
- Advanced Analytics
Recruiting Marketing does not have the ability to track visits on specific pages. The reporting capabilities of RMK are covered by Advanced Analytics. Unfortunately we cannot track and report on Category, Landing or Content pages directly using Advanced Analytics.
Advanced Analytics is designed more to look at the sources of where candidates are coming in from holistically, rather than by specific pages on the RMK site.
There are some options though that would allow to track some of this activity:
Campaign Tracking: Utilizing the Source Tracker tool and assigning a specific campaign tag to Content and Category pages, it would be possible to track candidate data to those pages.
Category Page Tracking using Department and Category Filters: Based on how the rules are setup for Category pages, it is possible to drill into some reports based on the rules that are populating those jobs on the category pages. For example, if you have an IT Careers category page and have various "Department" rules to bring in IT type jobs on that category page. So, by leveraging the drill path of "Department" in Advanced Analytics, you could drill into some detailed information based on who is applying for those types of jobs.
Google Analytics: Google Analytics does track more of the data of what candidates would be doing on the career site and thus provides more in depth reporting on specific pages like the category and content pages. While we do not use Google Analytics directly or provide support in that area, customers do have the option to link their Google Analytics accounts to their RMK site to track that type of data.
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