The "Country/Region" picklists and objects have predefined labels as per standard configuration.
However, if your company requires a change to the standard naming convention this can be done by following the steps detailed in this KBA.
SAP Successfactors: Employee Central
ISOCountryList, Country, Region, Country/Region, tranlsations, labels, name , KBA , LOD-SF-EC-LOC , Localization & Country Specifics (EC Core) , LOD-SF-EC , Employee Central , LOD-SF-RCM , Recruiting Management , How To
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