SAP Knowledge Base Article - Public

2875521 - CRM - Understand Email Campaign Details - Recruiting Marketing


This article provides a quick understanding on the Email Campaign Details page results.

Email Campaign Details.png

Image/data in this KBA is from SAP internal systems, sample data, or demo systems. Any resemblance to real data is purely coincidental.


SAP SuccessFactors Recruiting Marketing

  • Candidate Relationship Management


Views: The number of recipients who viewed the email.
*NOTE: if the user's email application (such as Outlook) or browser is blocking or not automatically downloading all images (default configuration for external mails for many company's outlooks), the view will not be recorded. View tracking is done via a tracking image so if the image is blocked, the view will not be recorded.

Clicks: The number of recipients who clicked on the links that may have been provided in the email. This will not be counted for emails with no links in it.
*NOTE: Only URLs with the site's base RMK domain will be tracked (e.g.  Other non-RMK URLs added (e.g. to an email will not be tracked.

Unsubscribes: The number of recipients who unsubscribed from marketing emails. These candidates now have their opt-in setting set to false.

Undeliverable: The number of emails not sent because of invalid email addresses or other technical problems.

Not sent: The most common scenario is when candidates have not provided a response to the opt-in of receiving email campaign notifications from your company

See Also

2907586 - What does each Marketing Consent checkbox in Candidate Profile mean? - Recruiting Management


Views , clicks , unsubscribes , undeliverable , not sent, tracking, statistics , KBA , LOD-SF-RCM , Recruiting Management , LOD-SF-RMK-CRM , Data Capture Form, Email Layout, Email Campaign , LOD-SF-RCM-CRM , Candidate Relationship Management , How To


SAP SuccessFactors Recruiting all versions