SAP Knowledge Base Article - Public

2645921 - CRM - Candidate Relationship Management - Recruiting


Recruiters working on systems that have Recruiting Management (RCM) integrated with Recruiting Marketing (RMK) can use SAP SuccessFactors Candidate Relationship Management (CRM) features for greater versatility in managing candidate relationships.

You can use CRM features for greater flexibility in placing candidates in highly suitable positions. With Candidate CRM features, SAP SuccessFactors Recruiting evolves from an Application Tracking System into a full-cycle Candidate Engagement System, providing a seamless workflow for candidates, from applying through on-boarding.

CRM features are available to all SAP SuccessFactors customers running systems that have Recruiting Management (RCM) integrated with Recruiting Marketing (RMK).

Candidate Relationship Management features include the following general areas of functionaltiy:

  • Talent pools;

  • Internal Career Sites;

  • Landing Pages with Data Capture Forms;

  • Candidate search;

  • Candidate profile;

  • Activity tracking;

  • Correspondence;

  • Email campaigns.


  • SuccessFactors Recruiting Management (RCM) and Recruiting Marketing (RMK) Integration


In order to have CRM feature enabled, the following prerequisites must be met:

  • SAP SuccessFactors system that has Recruiting Management integrated with Recruiting Marketing;

  • Recruiting Marketing configured with Use Career Site Builder enabled;

  • Use Candidate Integration enabled, with Candidate Account Simplification selected;

  • Landing pages, Data Capture Forms, Email Layouts, and Brands configured properly in Recruiting Marketing;

In case the prerequisites above are met, please verify the following articles for additional information on how to configure and work with the CRM functionalities:

  • 2643646 - How to Configure Talent Pool Status Set (Pipeline);
  • 2643661 - Candidate Talent Pool.


Note there is an early adopter program available to customers. Here is the link :

Early adopters get additional support and get a chance to influence the product with their feedback.

For additional support/inquiries please contact your Account Executive or the Early Adopter Care Program Lead at

See Also


Candidate Relationship Management, CRM, Talent Pool, Recruiting Marketing, RMK, Recruiting Management, RCM , KBA , LOD-SF-RCM , Recruiting Management , LOD-SF-RCM-INT , Integration Center & Intelligent Services , LOD-SF-RCM-RMK , RMK Interface , LOD-SF-RCM-CRM , Candidate Relationship Management , Product Enhancement


SAP SuccessFactors Recruiting all versions